Asics first launched the GEL-1090 model on the market in 2003, and it has since been updated with modern details emphasizing the speed that can be achieved wearing a pair of Asics GEL-1090s. The popular re-release that we know today has retained its running shoe vibe but it comes with a lighter and simpler upper that fits the current trends.
GEL-1090 for girls has since its launch been a highly coveted silhouette from Asics, which matches all fashion trends, where the running shoe aesthetic with thoroughly tested technology has positioned itself as a fashion forward trend worthy of the fashion world.
Asics GEL-1090 is regularly launched in new fashionable color combinations, which are adapted to the given season. Common to them all is that they contain GEL technology, which takes you comfortably through the day, where you are guaranteed the right shock absorption at the same time as a high fashion factor.
Asics is based on a long and proud tradition, which started in the city of Kobe in Japan in the year 1949, when Onitsuka Shokai originally founded Kihachiro Onitsuka, which a little over 30 years later became Asics Corporation, when a triple fusion took place. The name Asics later appeared based on the Latin term "Anima Sana In Corpore Sane", which means to pray for a healthy mind in a healthy body, which has formed the basis of Asics' name and mantra ever since.
Today, Asics is not just a sportswear brand reserved for athletes, as over the years they have managed to launch popular Asics sneakers on the market such as GSM, Gel-Lyte III, GEL-Kayano and GEL-Kensei, all of which have achieved a high popularity due to world-class quality, comfort and design. Several renowned designers have also collaborated with Asics and left their clear mark on existing styles, to subsequently publish them in a limited number, which also helps to emphasize what a great and significant player Asics is in the sneakers market today.