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The Newsroom

 

Browse through our univers of sneaker-related stories and campaign-driven microsites. We strive to serve you the latest info about releases and forthcoming launches, but also wish to inspire and spread our love for the sneaker-culture.

 

 

Rezet Store Aalborg - Lookbook

 

 Colorful Standard works with 32 colors, inspired by different places, scenes and details found directly around us.

 

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Rezet Store Aalborg - Lookbook

 

 Rezet Store Aalborg opens with a bang on August 31. The store will be filled with limited sneakers, unique t-shirts and tote bags, custom Rains jackets and much more.

 

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adidas Ozweego Editorial

 

 adidas Originals has returned in this incredibly futuristic version packed with delicious details and strong color combinations.

 

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Summerdays in Copenhagen - Simone Noa

 

 We've teamed up with some really cool girls from Copenhagen to show us their favourite summer spots in the city. We've been around all sorts of places and spaces – everything from artsy museums to chic and quirky pasta.

 

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Festival Season Is Here!

 

 The season for music festivals is really heating up, and you do not want to miss out on this Summer biggest events.

 

Udforsk historien →

Reebok Club C 85

 

 We got lucky and caught the Danish summer on a day when the weather was at its best. The maritime scene looked perfect and classic looks were combined with cool styling for an edgy vibe.

 

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CleanSneaks

 

 Welcome to our latest collaboration with our local sneaker friends from CleanSneaks. CleanSneaks have for a long time given old sneakers new life with their very own sneaker dry cleaning.

 

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Supercourt Paris shoot

 

We have hooked up with the stylish French barber Sacha Mass to showcase our own take on HoC. An old school but timeless profession meets a cool and modern street-look de Paris.

 

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Puma Cell Alien

 

Puma went back into the archives and have returned with a true ‘90s gem. Puma’s re-launch of the Cell Alien OG model features futuristic and exaggerated details plus bold colors that take reference to the unlimited shapes of the 1990s.

 

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Recap: adidas Originals Nite Jogger launch event

 

Wanna see what you missed out on? Get a recap of our 'Exclusive Release Party' that celebrated the adidas Originals Nite Jogger at Rezet Store Jorcks Passage with drinks, music and live performances.

 

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Busting moves with adidas Originals Nite Jogger

 

To highlight the release of 2 new colorways on adidas Originals’ flashy Nite Jogger, we have teamed up with dancers, Emina Musti, Ibrahim Madsen and Oliver Zohore in a cool late-night setting, to get our groove on and channel the Nite Jogger Vibe.

 

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ASICS Gel-Kayano 5 OG

 

Rezet Sneaker Store celebrates Spring and blossoming cherry trees by taking a closer look at the Gel-Kayano 5 OG from Japanese brand ASICS. Explore the beautiful Editorial and get inspired to upgrade your sneaker rotation.

 

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Game of Thrones X adidas Running

 

Sneakers inspired by the noble families and warring factions of the Seven Kingdoms and beyond The Wall

 

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Music and good vibes with adidas Originals Nite Jogger

 

We've hooked with the city's hottest DJ's Nubian Bingy & Laguna to take a closer look at the cool adidas silhuet which has landed in 2 new colorways.

 

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Reebok Aztrek Double 93

 

Join us and se more from when we visited the recognizable Bellahøj skyline to explore the new silhuet from Reebok.

 

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Rezet Running Team x adidas Ultra Boost 19

 

We teamed up with adidas to celebrate the Ultra Boost 19 silhouette with a 5K Social Run. Explore a recap of our event here.

 

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Gel-Contend 5

 

Mirror mirror on the wall. Who’s the Daddest of them all?

 

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Winter Editorial

 

We have visited Carlsberg Byen with our Dream Team and taken a closer look at this season’s best winter jackets and coolest accessories.

 

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Continental 80 Editorial

 

Beautiful surroundings and a relaxed atmosphere make up the perfect setting for the adidas Originals Continental 80 for women. Soft shades provide a feminine feel, which is highlighted by the beautiful styling. Explore the full editorial right here.

 

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Continental 80 Editorial

 

The setting is perfect for the beautiful adidas Originals Continental 80 Editorial, and the atmosphere is calm and relaxed. We are taking a closer look at the simple silhouette, which is a modern tribute to the many classic and timeless silhouettes from adidas Originals

 

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Puma Cell venom

 

PUMA is re-introducing the CELL Venom to celebrate 20 years of its history and heritage. The archive sneaker,originally a training shoe for high mileage running,returns to the streets in its OG form.

 

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PUMA RS-X

 

Puma's Running System dubbed 'RS' has evolved over the years since its initial release in the ͚1980s. The innovative technology provides increased and high-quality cushioning, and PUMA continues to push the limits and advances the system into the world of casual wear.

 

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Puma Cell Endura

 

The silhouette is chunky, and the OG colorway is vivid with its bursting greens. A breathable mesh upper with suede and leather overlays are mixed with the distinctive eyelets to make sure that PUMA stays true to the OG glory of the sneaker. 

 

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adidas yung-1 "cloud white"

 

The ever so hyped Yung-1 is back in a subtle triple white colorway. The chunky silhouette is based on the Falcon Dorf and has that wide-fit look that characterizes that bold and daring ‘90s-era.

 

 

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adidas Originals Pod-S3.1

 

The innovative sneaker has a futuristic runner profile, and The POD detailing – the Point of Deflection cap – below the ankle adds stability.

 

 

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adidas Originals X Pharrell Williams

 

The SOLARHU collection emphasizes the peaceful and meditative nature of running. The collection is based on fearless colors and bold patterns.

 

 

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new balance x90

 

It’s modern innovation meets throwback style. Mixing the latest performance technology with original New Balance DNA. The X-90 is the perfect combo of comfort and style with a chunky look.

 

 

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nike air max deluxe

 

The 1999 Nike Air Max Deluxe model returns to Rezet Sneaker Store this summer!

 

 

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adidas sobakov

 

Adidas Originals is back with a sneaker inspired from the world's soccer fields!

 

 

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puma thunder electric

 

This spring, Puma introduced their take on a solid 90's inspired "dad-shoe" with the Thunder Spectra. This time, the Thunder Electric is launched in a classic and feminine colorway for the ladies.

 

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adidas continental 80

 

By combing through their archives, The Three Stripes start this summer off on a fresh note. The Continental 80 emphasizes that this season’s coveted retro aesthetics works best when they’re authentic.

 

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adidas yung-1

 

Adidas has been digging into their archives and revived a classic from 1997, now under a new name: The Adidas Yung-1. The silhouette has been anticipated since early spring and taps into the fashion scene with a sharp blend of mesh and suede, an asymmetrical top and a bulky sole.

 

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adidas pod-3.1

 

Behind the complex name POD-S3.1 is one of Adidas’ freshest innovations. The shoe combines three of the brand’s most groundbreaking technologies in one silhouette - hence 3.1.

 

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ultraboost clima cool

 

This summer, Adidas insists on innovating, and with the Ultra Boost Clima, you get a shoe that gives you both breathability and comfort.

 

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adidas x parley

 

One of Adidas' most groundbreaking and comfortable silhouettes is back in an interpretation that is equally environmentally and summer-friendly.

 

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sambarose

 

The classic Samba from the 50's has been updated to a new, chunky iteration: The Sambarose. The contemporary silhouette gives you several styling options, and in this video Frederikke gives her take on how to bring your outfit to the next plateau. 

 

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adidas falcon

 

adidas’ newest take on an arcade-inspired retro-runner combines chunky and chiseled, trendy and traditional. The shoe is designed exclusively for women and is set out to be one of the summer's most versatile silhouettes.

 

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ASICS History

 

The japanese brand was founded in 1949 and in the wake of WWII the tradition-bound brand insisted on creating solidarity through sports.

 

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puma thunder spectra

 

Since the first pictures were leaked online in February 2018, Puma's Thunder Spectra has been one of the hottest upcoming sneakers.

 

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fila venom

 

The Venom is characterized by two distinctive motifs: Two viper-fangs that span from one side of the shoe to the other, as well as the motif of a cobra-head wrapping the toebox.

 

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nike air max 97 "gold"

 

There should be no doubt when it comes to the original Air Max 97 in gold. The silhouette is iconic, and that’s primarily due to the two initial metallic iterations. Even though the gold version wasn’t released until 1999, it is guaranteed to sell out even 19 years later.

 

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reebok pump supreme

 

Reebok's original Pump concept from '89 has been updated to an urban classic with futuristic design and sturdy, contemporary technology.

 

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adidas Originals by PORTER

 

New collab from the German giants - this time with the Japanese high-end lugage brand.

 

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hi-tec silver shadow rgs

 

The new Silver Shadow RGS; a premium sneaker line that celebrates and acknowledges Hi-Tec's legacy.

 

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adidas by undefeated

 

German adidas Originals and American UNDEFEATED have once again created a cool collab. The latest collection offers styles in the running and training range. Pieces in subtle black or desert-camo.

 

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adidas deerupt - Paris event

 

Team Rezet and a series of global sneakerheads were invited to Adidas Originals' three-day wild release party in Paris to celebrate the newest shot of the tribe.

 

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sean wotherspoon - vote forward

 

As one of the world's leading collectors of vintage shoes and clothing, Sean Wotherspoon Air Max 1/97 SW created the Vote Forward competition in 2017 and won.

 

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air max month

 

It’s been over 30 years since Nike introduced visible Air cushioning to the world, and while it took years to perfect the groundbreaking technology, there is no denying that the Air Max series changed the sneaker world forever.

 

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helly hansen

 

Say welcome to our new brand: Helly Hansen.

 

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s

filling pieces ss18

 

Dutch Filling Pieces is back with yet another strong collection that links minimalism and streetwear with some of the best materials we have seen to date. 

 

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hu powder dye

 

adidas Originals and Pharrell Williams take a trip to northern India to honor the ancient spiritual Holi Festival, a springtime celebration of joy, equality, and humanity.

 

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new balance 574

 

We visited Cicchetti's and their beautiful restaurant at Nørrebro to shoot an all-time classic from the late 80's, who will finally come back!

 

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adidas originals by neighborhood

 

The Japanese label Neigborhood and the German giants Adidas Originals continue their collaboration with another beautiful SS18 collection.

 

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hu holi "blank canvas" collecion

 

Inspired by the spiritual Hindu festival of spring celebrated in India and Nepal. Participants wears apparel & footwear in stark, crisp white highlights - as a message of peace and equality. 

 

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mmh radio

 

Tune in below and watch as we visit the girls behind MMH RADIO for a talk about the project in their studio at Nørrebro. 

 

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sneaker-girl ida broen

 

The Norwegian influencer and sneaker girl Ida Broen made her way to Copenhagen in around the release of New Balance 574. We caught her in bed. 

 

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eqt basketball adv

 

Adidas Originals reveals its latest addition to the EQT line with EQT Basketball ADV - a brand new silhouette which is inspired by a number of old-school basketball models that still radiate the new EQT aesthetics. 

 

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outdoor lookbook

 

Join us for a trip to Tegner's Museum in Dronningmølle, where "The Hills of Russia" forms the framework for a lookbook that should inspire you to get out and enjoy nature. 

 

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forceisyou

 

We have had a visit of the super cool Betty Krag, who with his great charms gives his bid on how an air Force 1 model can be styles.

 

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adidas prophere

 

This colorway of the new adidas Prophere offers a nice and grey design, with hints of orange in the knit. 

 

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nmd_cs2 pk

 

Get ready to update your rotation! Adidas is releasing a new colorway with an OG feel for the NMD CS2 just in time for Christmas.

 

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h20

 

H2O is back! Say hello to one of most succesful Danish brands from the 80s and 90s.

 

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Soulland meets Nike SB

 

Once again Danish menswear brand Soulland has partnered up with Nike. The sequel “FRI.day Part 0.2” is a capsule collection, which consists of deconstructed iconic sneakers and matching apparel that celebrates skateboarding culture.

 

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adidas prophere

 

What better way to end the year than with an introduction of the brand new Adidas Prophere silhouette. The innovative sneaker celebrates the daring energy of the 90s and links to a new era of streetwear with an unexpected look.

 

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nmd gore-tex

One of the most hyped NMD silhouettes is back! Adidas Originals NMD_CS1 better known as the City Sock model is back more watertight than ever!

 

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#forceisyou

 This fall, Nike's iconic Air Force 1 Triple white returns. We are celebrating the legend with 6 creative influencers from Copenhagen

 

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adidas court vantage

 

 Adidas Originals is notoriously known for their tennis silhouettes. One of the classic kicks is the Court Vantage model.

 

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adidas by wings + horns

 

 For fall/winter 2017, Wings+Horns and adidas Originals present a collection of modern sportswear with an old world touch.

 

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Flax pack

 

 The flax pack consists of four strong silhouettes from the Nike archives, offering everything from a basketball classic to an Air Woven comeback!

 

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puma x han kjøbenhavn

 

 The german sportswear giant has captured danish design forces for this autumns collabo. Puma x Han Kjøbenhavn has just arrived.

 

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soulland meets 66°NORTH

 

Soulland meets 66°North are back with yet another strong collection.

 

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halo newline aw17

 

We sent our Copenhagen team out on a regular Thursday morning, on their daily chores, in the brand new collection.

 

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filling pieces

 

Check out the new collection from the Dutch brand!

 

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nmd 2

 

We gave our house model izra and her friends two different versions of the popular nmd. They have been wearing them around town and this cool lookbook is a result of that.

 

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Air max 97 Ultra

 

We have already seen a number of strong air max 97 releases during the summer, but now we see for the first time an ultra version of the classic model from 1997.

 

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GREY THREE & ICE BLUE

 

NMD is still one of the most popular sneakers on the market and now adidas originals releases a fresh late summer pack for women.

 

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nmd_r1 pk

 

In february, new shots appeared revealing an upcoming release of a previous nmd version. Now adidas nmd japan pack is back in two new cool limited editions.

 

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nmd city sock 2 sashiko

 

Among several nmd releases, adidas now introduces the nmd zebra pack.

 

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new balance 35th anniversary

 

New balance english factory celebrates their 35th birthday with the exclusive flimby 35th pack!

 

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tennis hu

 

Pharrell williams continues his close collaboration with adidas and has with clear inspiration from human race and stan smith, designed hu tennis.

 

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Milano guide

 

Milan is one of europe's oldest fashion destinations, and especially for sneaker fans. The north italian city hosted new balance's launch of ms574aw and our content team was invited.

 

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defy conventions - lærke andersen

 

In connection with the campaign, we have interviewed 3 creative personalities. Each they tell about their jobs and how a normal day looks like.

 

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defy conventions - asger SCHØNHEYDER

 

In connection with the campaign, we have interviewed 3 creative personalities. Each they tell about their jobs and how a normal day looks like.

 

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nmd summer drop

 

 NMD Is back in a second version, still bearing the flair of previous models. The new 11 colorways are also based on the same boost and primeknit technology.

 

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zom mariah

 

Back in 1981, nike made a new shoe, that was specially made for running. Now they are back with an updated 2017-version of the original shoe.

 

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Parley

 

Adidas and parley are once again making a collaboration to avoid, intercept and redesign plastic from the ocean.

 

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Campus q&a

 

In the connection with the campus release, we interviewed 3 danish campus enthusiasts, who each tell their story about the classic shoe.

 

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Rezet meets soulland

 

 

Check out the new collaboration between Soulland and Rezet Sneaker Store and read the interview with Silas Adler and Rezet's very own, Kasper Mølgaard-Nielsen. 

 

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reebok club c

 

The model is back in three strong pastel colors.

 

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fenty sandals

 

Riri follow up on her collaboration with puma with a new summer take on the popular creeper design.

 

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Hi-Tec

 

British sports- and outdoor brand Hi-Tec Sports releases their comeback collection.

 

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pw tennis hu

 

 A super light and comfortable summer sneaker in two simple colorways with popping yellow and the well-known Stan Smith green.

 

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adidas day one

 

Adidas day one is tailored performance for the court — where making the shot is as crucial as making a statement.

 

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wings + horns ss17 

 

For the second time, adidas join creative forces with canadian wings + horns for a sharp ss17 collection.

 

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FENTY BY RIHANNA 

 

Fenty by Rihanna has gradually marked its place in the intersection of fashion and sneakers and with the SS17 collection, Riri takes us into her ghetto fabulous universe with oversized hoodies, lace details and side button track pants.

 

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NMD XR1 Triple Black

 

NMD has proven to be yet one of adidas’ strikes and they continue the development of the innovative model. We welcome NMD XR1 in triple black.

 

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UltraBoost X

 

The x model is more than a running shoe and the elegant design works for training, but just as much as fashionable part of your sneaker collection.

 

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Spring is coming 

 

The cold winter is coming to an end, the days get longer and it's time to dust off your spring wardrobe.

 

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CITY Guide: BErlin 

 

As adidas Originals unveiled their 2017 EQT collection, Team Rezet went to Berlin to look at the launch, but we also had time to find our favorite spots in the cool city.

 

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THE STORY OF YEEZY

 

Kanye West has gradually gotten some experience with sneaker collaborations, and now in a decade created some of the most sought after sneakers. We look back at Kanye's journey from the collaboration with Nike and all the way to the massive Yeezy hype we know today.

 

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WOMEN's TOP 5 FALL

 

Plenty of new arrivals, and they are good. Our Women's Director Frederikke has selected 5 favourites for this fall, maybe you find something you like, as well?

 

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Autumn lookbook girls

 

Join us for a trip to Enghave Brygge, in the company of The North Face, Soulland, adidas Originals, Nike Sportswear, New Balance and HALO for the season's girls lookbook.

 

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