IN THE FOOTSTEPS OF HC ANDERSEN
The sneaker market has developed rapidly in the recent years. From being sold to a small crowd of sneakerheads, sneakers are now seen everywhere. Rezet Store has been a part of the development since 2011, where the first store opened in Rådhusstræde in Copenhagen. Since, the business has steadily increased and besides a webhop, we have opened two more stores - in both Copenhagen and Aarhus. Now it’s time to put Odense on the map. For that reason Rezet Store has opened a mecca for people with a desire or even obsession for sneakers. The store is located on Vestergade 23 right across Magasin and COS, and next to Samsøe and Samsøe.
Download images of the store here.
ODENSE - AN OBVIOUS CHOICE
“Odense is very interesting and you can really feel that something is going on in the city. The fashion-, music-, culture-, and food scene is booming in the same way as we have seen in both Copenhagen and Aarhus the last couple of years. This transformation is obvious for Rezet to be a part of. Looking at the geographical aspect of the new store opening this also means that we are represented in the three biggest cities in Denmark. This is a very important signal to send to our local – and most important loyal – customers. It’s kind of a milestone to open our fourth store,” the CEO of Rezet Store, Kasper Mølgaard-Nielsen, explains.
ABOUT THE DESIGN
“The minimalstic approach is recurring, subtle, and simple, to let the products speak for themselves. The color scheme and the material selection, have both been toned down to make room for the explosion of color and materials, provided by the extensive range of products. Furthermore, there has been made room for contemplation, by ensuring an overall warm and welcoming atmosphere. The simplicity in the design ensures a delicate finish with a clean aesthetic, while the choice of naturally sourced materials provide a more sensual touch, in the shape of wood, concrete and steel”, Mathias Bruun Christensen elaborates.