The Reebok Daytona model was launched for the first time in 1999 and is another sign that the early millenium sneakers are truly this year's big bet from the biggest brands. The Daytona DMX model shows a relatively new direction from Reebok, which has focused on their classic tennis silhouettes in the last couple of years.
The Daytona silhouette is based on one of Reebok's very large technologies, namely the DMX system. The DMX technology is built in the same way as Nike's Air system and provides added comfort when on the move. The technology became highly popular through the Reebok Run DMX models in the late 90's.