Air Max - A sneaker design innovation
Nike introduced its Air technology in 1979 by embedding visible, shock absorbing Air modules in their midsoles. The visible Air-Unit helped to change the perception of what designers could do with running shoes. Nike has since the 1990s created a new Nike Air Max every year, including beloved classics like the Nike Air Max 90, 95 and 97. In addition, the well-known line has been so seminal that Nike has a day named after the line: March 26 - Air Max Day where all Air Max models through time are celebrated the world over.
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