Reebok introduced their first sneakers, which were exclusively made for women, in 1982. The target group was women, who were into one of the biggest and hottest trends at the time; aerobics. The look did not only shape the future success of Reebok, it also transformed the entire approach to athletic footwear in the industry. Many years have passed since then, and today, Reebok offers a wide selection of cool lifestyle sneakers for women. The collections range over both retro styles and also more contemporary sneakers for women.