The sneaker market is characterized by a growing amount of product innovation, andlimited edition releases, which had to be taken in to account when designing the newretail-spaces. Therefore, each store has a number of dedicated brand-spaces for the mostimportant sneaker brands to tell their most important stories.

As mentioned, the store consists of dedicated areas for our top brands and their ongoing key stories. These areas function as snapshots of what should be focused on right here and now. In a modern context, one could call them physical blog posts. The essence of these branded spaces is to tell the newest and most important stories when they are relevant. We are also pleased with the store's first floor, which exclusively features products for the female segment. Especially the neon sign that says "Girls" is one of our favorites.